A designer who believes good design is applying creativity and rationale through empathy and technique. ✦

🐚 Hi, I'm Dongying

5 years of experience helping startups and corporates to build product success and design excellence

Below the fold is a highlight of my product design experience

Go to Professional Work

📐 Skills

Product Design Design Research | Rapid Prototyping | Design Strategy | Wireframe | Prototype

Usability WCAG | Norman heuristics | Human interface guideline | ADA | Usability testing | Cognitive biases | UX laws

Graphic Design Branding | Marketing Strategy | Illustration | Storytelling

Front-end CSS | HTML

Spatial Design 3D Modeling | Space Planning | Parametric design

💼 Education

2016-2020

B.S Architecture. Minor in Real Estate

University of Cincinnati - Dean’s Lists

2020-2021

UIUX Certificate. Graphic Design Certificate

California Institute of the Arts

👩‍💻 Past experience

July.2022- Jan. 2025

Building softwares across startups to corporate

❤️‍🩹 Personify Health, B2B2C, UX Designer

Enhanced user engagement for Journeys, led the redesign discovery for Healthy Habit, and raised client satisfaction with a fully rebranded health dashboard.

July.2021- Jan. 2025

⚖️ Intellext, B2B, Product Designer

Improved product-market fit and met client demands for a contract management app for legal.

Nov. 2019

Winner in a Facebook design hackathon

Jan. 2018 - Aug. 2019

3 internships building Architecture

Assisted designs during conceptual, permit, construction, to administration phases.

  • Egan Simon Architecture

    LA homeless shelter in Skid Row

    Single-family mediterranean house

  • Quezada Architecture

    Marin city health and wellness center

  • Ware Malcomb

    CBRE office

  • My interest

    I’ve always been interested in understanding human behavior through the lenses of psychology and the built environment. I am fascinated by how design shapes human behavior, affecting the experiences of users, businesses, and society as a whole.

    As digital transformation continues to impact our daily lives, I find the challenge of designing digital spaces particularly compelling.

    What I bring

    With 5 years of study in Architecture, Graphic Design, and UX, I bring a multidisciplinary approach to design thinking—enabling me to navigate ambiguity, uncover problems, and generate creative impact that enhance value for users and businesses.